A mother breastfeeds her daughter while her husband attend to their son in Guatemala City.
© UNICEF/UN0590878/Willocq
A mother breastfeeds her daughter while her husband attend to their son in Guatemala City.
 

It’s more critical than ever to begin life as a newborn being breastfed, according to the head of the World Health Organization (WHO) and the Executive Director of UN Children’s Fund UNICEF.

Tedros Adhanom Ghebreyesus and UNICEF chief Catherine Russell, issued a joint statement on Monday, marking the start of World Breastfeeding Week, and pointed out that global crises, supply chain shocks and insecurity threaten the health and nutrition of millions of babies and children like never before.

This World Breastfeeding Week, under its theme Step up for breastfeeding: Educate and Support, UNICEF and WHO are calling on governments to allocate increased resources to protect, promote, and support breastfeeding policies and programmes, especially for the most vulnerable families living in emergency settings.

Safe, nutritious, accessible

During emergencies, including those in Afghanistan, Yemen, Ukraine, the Horn of Africa, and Africa’s vast Sahel region, breastfeeding guarantees a safe, nutritious and accessible food source for babies and young children, the agency chiefs noted.

“It offers a powerful line of defence against disease and all forms of child malnutrition, including wasting. Breastfeeding also acts as a baby’s first vaccine, protecting them from common childhood illnesses.

Yet, they added, “the emotional distress, physical exhaustion, lack of space and privacy, and poor sanitation experienced by mothers in emergency settings, mean that many babies are missing out on the benefits of breastfeeding to help them survive.”

Breastfeeding deficit

According to the UN, fewer than half of all newborns are breastfed in the first hour of life, leaving them more vulnerable to disease and death. And only 44 per cent of infants are exclusively breastfed in the first six months of life, short of the WHO run World Health Assembly’s target, of 50 per cent by 2025.

“Protecting, promoting, and supporting breastfeeding is more important than ever, not just for protecting our planet as the ultimate natural, sustainable, first food system, but also for the survival, growth, and development of millions of infants”, said Tedros and Ms. Russell.

Action points

The agency chiefs said that to increase the numbers of babies being breastfed worldwide, governments, donors, civil society, and the private sector need to focus on four key areas.

  1. Prioritizing investing in breastfeeding support policies and programmes, especially in fragile and food insecure situations.
  2. Equip health and nutrition workers in facilities and communities with the skills they need to provide quality counselling and practical support to mothers.
  3. Protect caregivers and healthcare workers from the unethical marketing influence of the baby formula industryby fully adopting and implementing the International Code of Marketing of Breast-Milk Substitutes, including in humanitarian settings.
  4. Implement family-friendly public health policies and initiatives, that provide mothers with the time, space, and support they need to breastfeed.

Celebrity Media Alliance

The Celebrity Media Alliance is a tax-exempt, non-profit media organization registered in New York State, USA, operating an online television network focused on global news, primarily covering United Nations news.

The Celebrity Media Alliance promotes the peace gospel concept of the Prince of Peace, aiming to support international affairs of the United Nations and extensively engage in public welfare activities. The Alliance is committed to promoting celebrity images through media and providing a network platform that facilitates communication and interaction between celebrities and the public in the official six languages of the United Nations. The mission of Celebrity Media is to disseminate the voices of celebrities through media, enabling the public to better understand celebrities.

The Celebrity Media Alliance operates with the enthusiastic volunteer and philanthropic support, and our consensus is that it is necessary to discover and support non-profit organizations and projects dedicated to improving global social conditions.

Where feasible, the Celebrity Media Alliance provides financial support for the international affairs and public welfare activities of the United Nations, including offering charitable donations, as well as supporting promotional, educational, and advocacy activities. The Celebrity Media FAlliance is committed to the positive progression of global public welfare and encourages influential international charities and celebrities to provide high-standard charitable support for international affairs and public welfare activities.

Celebrity Media TV welcomes news from United Nations NGOs. Please send it to winlifepeace@gmail.com.

         

Latest News

Donate

Thank you for your loving donation to celebrity media