Celebrity  Media China News / Reporter Lily Reporting from Beijing :The global premiere of the documentary *"天下逸夫" (Shaw Yifu)*, jointly organized by Ningbo Qirun Film and Television Culture Media Co., Ltd. and Hong Kong Asia-Pacific First Satellite TV Media Group, will be held on July 28, 2024, at the Hong Kong Asia-Pacific First Satellite TV Media Group.

Sir Run Run Shaw, hailing from Zhenhai, Ningbo, Zhejiang Province, was born in Shanghai. He was a Chinese entertainment mogul, philanthropist, producer, and honorary chairman of Hong Kong Television Broadcasts Limited (TVB), and the founder of Shaw Brothers Studio. Since 1985, Shaw has collaborated with the Ministry of Education through the Shaw Foundation, donating huge sums annually to improve educational facilities in mainland China. By 2012, his donations had reached nearly 4.75 billion HKD, funding 6,013 educational projects. Over the years, his contributions to social welfare and charity in mainland China have exceeded 10 billion HKD.

In 1974, he was awarded the CBE (Commander of the Order of the British Empire) by Queen Elizabeth II. In 1977, he was knighted by Queen Elizabeth II, becoming the first person in Hong Kong’s entertainment industry to receive the "Sir" title. In 1990, the Chinese government named asteroid 2899 after him as “Shaw Yifu Star.” In 1991, San Francisco, USA, declared September 8 as “Sir Run Run Shaw Day.” In 2002, he established the Shaw Prize, known as the "Nobel of the East," to annually recognize outstanding achievements in astronomy, life sciences, and medicine. He officially retired in 2011, making him the longest-serving and oldest CEO of a listed company globally.

Ningbo Qirun Film and Television Culture Media Co., Ltd. Chairman Li Qihan, in an interview, expressed, "Sir Run Run Shaw was a film producer and entertainment mogul, with over a thousand films to his credit. Despite his towering presence in the film industry, no movie had ever been made about his life. I have always wanted to create a film about him, and the title has long been decided: *'天下逸夫' (Shaw Yifu)* or *'The Legend of Shaw'*.

To make this film, we began filming a documentary in January 2014, and by 2018, we started preparing for the movie *'天下逸夫' (Shaw Yifu)*. I traced Sir Run Run Shaw's footsteps, visited his friends and relatives, and their stories motivated me to keep going. The project became a beacon of light guiding my path, urging me to strive relentlessly to create a bright future through dreams and hard work. I hope that one day, a documentary or feature film from mainland China can compete for an Oscar in Hollywood."

It is reported that the global premiere will be attended by guests from home and abroad, including well-known figures from various sectors in Hong Kong, many of Shaw's relatives, and friends.

Let's collectively wish for the success of the global premiere of the documentary *"天下逸夫" (Shaw Yifu)* in Hong Kong!---**Introduction to Qirun Film and Television**Located in Ningbo, Zhejiang Province, which stretches east to the sea and connects inland to the west, the region has a cultural development spanning 8,000 years. As a significant origin of Chinese maritime culture, generations of Ningbo people have inherited the pioneering and exploratory spirit of their ancestors, making remarkable strides on this fertile land.

Answering the call of the times, Zhejiang Ningbo Qirun Film and Television Culture Media Co., Ltd. has emerged in the public eye through the film and television industry. Over the years, the company has produced and broadcast several TV dramas on major mainstream satellite TV channels, including *"The Seventeen Rooms of the Zheng Family," "Happiness Falls from the Sky,"* and *"The Reluctant Avalokitesvara,"* breaking viewership records and earning acclaim from audiences and industry peers.

Ningbo boasts a rich history and is home to eminent figures, including the eminent Buddhist monk, Budai, of the Later Liang Dynasty, who once practiced in the Xuedou Temple in Fenghua District, Ningbo. In collaboration with renowned domestic film production teams, Qirun Film and Television produced *"The New Legend of Budai Monk,"* which won the award for outstanding drama on CCTV's drama channel. Inspired by the patriotic and philanthropic contributions of Ningbo's commercial giants like Sir Run Run Shaw, the company created the documentary *"天下逸夫" (Shaw Yifu)* to inspire more people to cherish their hometowns and carry forward the patriotic spirit.

Chairman Li Qihan of Qirun Film and Television once said, "The spirit of our Zhejiang merchants is to travel through thousands of mountains and rivers, say thousands of words, think of thousands of ways, and endure countless hardships." His words reflect the ethos of a generation of Zhejiang entrepreneurs. On the path of diversified development in film and television culture, the company continues to explore various themes and styles, improving production standards, and engaging in extensive international exchanges. They remain committed to social responsibility, promoting positive values.

Moreover, Qirun Film and Television actively participates in public welfare, organizing film screenings and donating film equipment to impoverished areas, bringing the joy and power of film culture to more people.

Looking ahead, Qirun Film and Television will continue to forge ahead, contributing more to the prosperity and development of China's film and television culture industry.

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