[News from Beijing, China] In order to inherit and promote the intangible cultural heritage of traditional Chinese culture, on the occasion of the centenary of the origin of Chinese Qipao culture, the grand launch of the large-scale book "Chinese Qipao: Beautiful Life" was held at the CCTV Media Center in Beijing, China, on the afternoon of January 7, 2024.

This event marks another significant achievement for Li Qihan, the chairman of Shanghai Zhongrun Yifu Film Co., Ltd. and Ningbo Qirun Film and Television Culture Media Co., Ltd., following his previous role as the chief editor and publisher of the large-scale book "World Qipao: A Hundred People, A Hundred Years" in 2021.。

The publication of this book is not only a collective tribute to the outstanding "Qipao-wearing women" of China but also a spiritual treasure trove showcasing the unique elegance of each "Qipao-wearing woman." It serves as a cultural gem for Chinese people to collect and inherit, as well as a rare educational material for all who love Qipao. The book holds significant contemporary and historical importance in promoting patriotism, striving to inherit and protect the nation's intangible cultural heritage, telling the beautiful life stories of Chinese Qipao women, and advancing the development of Chinese Qipao clothing culture. Representatives of the 13 featured individuals from across the country took the stage to receive the book, their graceful and poised figures in Qipao becoming a striking highlight of the launch event.

At the launch, famous lyricist and entrepreneur Lv Weizhong, Judge Hu Chaoxia from Ningbo representing the book's subjects, and Wang Jiaming, a representative of the overseas Chinese community in Canada, participated in a host-led interview about "Why They Love Qipao."

During the event, Gao Jin, Li Qihan, and Song Meili also held a book signing and gifting session for the series "The Ageless Female Soldier," "Chinese Qipao: Beautiful Life," and "Shao Yifu, the Chinese Patriot."

On the same day, a memorial conference titled "Remembering Shao Yifu: A Decade Later, Creating a New Journey Together" was held to commemorate the 10th anniversary of the passing of Shao Yifu, a prominent figure of the Ningbo group, a great philanthropist, a giant in the film industry, and one of the pioneers of Chinese cinema. The event was hosted by Gao Ya, a famous host from CCTV.

Photo and Text Source: Qirun Film and Television Company

Writer: Nan Hua

Photography/Videography: Huang Wei, Tong Shanshan

Special Contributor: Su Xiaocen

Editor: Yuan Yan

Review Editor: Gentry Win